Marketing Your Book for Self-Publishers
Many self-published authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. But it would behoove them (and you!) to involve themselves in the process as it will directly affect their book’s success. While writing tends to be a solitary endeavor, marketing is the process of communicating with potential readers, which means putting your book out there for the world to see. If your future #1 fan never even hears that your book exists, there is no way for her to discover your work and share it with her friends.
Start Marketing Before You Write the Book
Many self-publishers (especially those who are writing non-fiction) give themselves the best chance of success by thinking about marketing before they’ve even begun to write their books. Why is this? The reason you are writing your book and what your readers have to gain from reading it are the essential questions that determine how you are going to market your book. Knowing:
– who your market is
– what they want
– what you want from your book
– will give your writing and your marketing strategy direction.
Book Reviews as Book Marketing
Often the first form of marketing turned to by self-publishing authors, book reviews are very persuasive to readers as the review is editorial, not promotional. Getting honest reviews of your book will help your book be seen by readers who are looking to read it. Below I have linked some resources for how to get your self-published book reviewed.
Online Marketing for Self-Publishers
The biggest challenge faced by new self-publishers is predicting what kind of marketing effort they need to get the word out about their book. Luckily for us all, the internet provides a relatively level playing field. Online, self-publishers are more easily able to compete with full-fledged publishing companies.
Although it takes a fair amount of work to gather the knowledge and skills necessary to create effective online marketing campaigns, it is a very useful tool to have in your arsenal. Online marketing is cheaper and, when done correctly, often more effective than traditional marketing strategies. Doing things like:
– building your author platform
– using social media to market yourself
– the ways in which you choose to distribute your book
– will all come into play if you choose to market your book online
The Bigger World of Book Marketing
Sometimes it helps to look at book marketing as what it really is— a business. Book publishing companies have been working for centuries to create effective book marketing campaigns. Marketing is essentially a communication between parties about what they stand to gain from making a deal. When you are deciding how you’re going to market your book think about:
– the reason you wrote it
– the people who will be helped by reading it
Knowing those two things will directly improve your marketing campaign because book marketing is intrinsically about communicating to your reader why they want to read your book.